At Stride, we pride ourselves on being a customer-first company. In the rapidly evolving world of health and wellness, staying adaptable and responsive to customer feedback is key to delivering relevant and impactful products. Our unique in-house laboratory capability allows us to do just that—adapt and innovate in ways that traditional labs cannot.
The Advantage of In-House Laboratory Capabilities
One of Stride’s most significant advantages is our ability to run our own laboratory. This in-house capability means that we aren’t bound by the constraints that large laboratory groups often face. For instance, big labs typically need substantial test volumes to justify adding new tests or changing existing ones. They’re often unable or unwilling to make such adjustments without a strong business case backed by large-scale demand.
At Stride, we don’t have to operate within those constraints. We have the agility to respond directly to customer feedback and make changes to our tests as needed. If our customers express a desire for a test on a specific gene or biomarker, we can quickly explore how to integrate that into our testing suite.
Listening to Our Customers: A Unique Approach to Product Development
Listening to our customers isn’t just a slogan for us—it’s a fundamental part of how we develop and improve our products. Our process involves gathering insights from customer feedback, understanding their needs, and then leveraging our in-house capabilities to deliver better, more tailored solutions.
For example, if we receive feedback that a specific methylation marker or nutrient-related gene is of interest to our customers, we can pivot and add those tests more efficiently than most other labs. We’re not stuck with a pre-determined set of tests that can’t be expanded. Instead, we have the flexibility to innovate and evolve.
Adapting to a Dynamic Market: Continuous Improvement
This approach to product development allows us to stay ahead in a dynamic market. Health and wellness are not static fields—they’re constantly evolving as new research emerges and customer needs change. Our ability to be agile and adaptable means that we can provide cutting-edge solutions that reflect the latest scientific advancements and customer desires.
By continuously refining and expanding our product offerings, we ensure that we’re not just meeting today’s needs but anticipating tomorrow’s as well.
Conclusion: Innovation Through Agility and Customer Focus
At Stride, we’re committed to making sure our customers’ voices are heard. By maintaining an in-house laboratory capability, we offer a level of responsiveness and adaptability that sets us apart from traditional labs. This allows us to innovate continually, provide more relevant health insights, and truly serve our customers in the best possible way.
Explore how Stride is redefining personalised health through customer-driven innovation at www.getstride.com.