We’re building the worlds most precision nutrition. DNA-driven, personalised daily nutrition shots to help you live your life to the fullest.Join the Waiting List
Ready to level up your health and wellness? You’re in the right place. Choose between our DNA Test Kit or one of our DNA Test + Precision Vitamins bundles.
Start your precision nutrition journey with our quick, pain-free DNA test. Receive your Vitamin Report in 5-10 days.
Our precision DNA test with 28 days supply of your personalised vitamin formula.
Launch offer: your formula at only 36p per day!
Our precision DNA test with 84 days supply of your personalised vitamin formula.
Launch offer: save over £80 with this bundle!
The first truly DNA-driven vitamin brand with an in-house lab = fast, affordable, reliable.
Includes a minimum of 12 essential micronutrients and formulated with up to 26 precision ingredients.
Up to 98% absorption via trademarked nutrient-delivery technology.
Backed by rigorous, relevant and recent genomic and nutrition scientific research.
Made in the UK with all-natural flavourings and sugar-free, vegan ingredients.
A simple swab is all it takes. Receive your DNA test kit within 1-2 days, take swab test, and post your sample to our UK lab for free. During activation, you’ll be asked about your lifestyle and goals.
Receive your Vitamin Report in less than ten days to stimulate your path towards optimised health and wellness. Includes your genetic requirement for each nutrient, the evidence, tips and more.
Receive your daily all-in-one liquid supplement tailored to your DNA and lifestyle goals. Shot, dilute with water, or add to your favourite smoothie and en-Joy.
Cover all nutrition bases with a daily shot of Joy. Includes a minimum of 12 essential micronutrients that support your health and vitality. Made in the UK with all-natural flavourings and sugar-free, vegan ingredients.
Your Joy vitamin supplement is created from the one signal that never changes in your lifetime: your DNA. With 1000s of possible DNA test outcomes, backed by genomic studies and 10+ years of research, Joy vitamins are truly tailored by your DNA and never one-size-fits-all.
Get what you need - no more, no less - to achieve your goals, whether that’s general health, reducing stress, decreasing inflammation, boosting energy or glowing skin. Avoid unnecessary high doses, and cut the sugar found in gummies and caking agents in tablets.
Traditional pills aren’t the best way to take nutrient supplements - most only deliver up to 20% absorption - and can contain unnecessary or excess ingredients.
Our all-in-one daily liquid supplement uses liposomes to ensure nutrients are protected from stomach acid, resulting in much higher vitamin absorption:
With Joy's in-house, UK-based lab, you can expect fast DNA test results, accurate vitamin requirements, and affordable customised vitamin solutions - made in the UK from high-quality, all-natural flavourings and sugar-free, vegan ingredients.
|Joy||Generic Pharmacy Brand||Personalised & Co||Vitl||Nourished|
|DNA Test & Report Included|
|Goal Specific Personalisation|
|DNA Personalised Vitamins|
|Precise Micronutrient Doses|
|Single, Liquid Vitamin Dose|
|High Quality Ingredients|
|Made in the UK|
Joy has been developed by our scientists, who work day in and day out in the laboratory analysing over 6,000 genetic locations. We focus on over 100 genetic variations associated with nutrition, backed up by 100s of peer-reviewed genomic and nutrition studies built up over ten years of research.
With Joy's owned and operated lab, we guarantee fast DNA test results, accurate insights, and affordable vitamin solutions. Our in-house model cuts the middle man meaning prices are kept low, but quality stays high.Learn More About Our Science
We are proudly a UKAS accredited DNA Testing Laboratory No 2699 to ISO 17025.
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What is Joy?
Joy is an innovative nutrigenetics brand developed by scientists, offering the first truly DNA-driven vitamins. With Joy's in-house, UK-based lab, you can expect fast DNA test results, accurate and trustworthy personalised vitamin and micronutrient insights, and affordable customised vitamin solutions - made in the UK from high-quality, all-natural flavourings and sugar-free, vegan ingredients. From start to finish, you'll receive your DNA-driven vitamins in around two weeks.
A simple swab is all it takes to start your precision nutrition journey with Joy. First, order and receive your complete DNA Test Kit within 1-2 days. Then, conduct your quick and easy DNA swab following our instructions, and return your sample to our UK-based laboratory for free, where Joy's in-house team of scientists will analyse it. During activation, you'll answer some lifestyle and health goal questions. In less than ten days, you'll receive your Vitamin Report, which includes your genetic requirement for each micronutrient, the evidence behind the data, actionable lifestyle tips and more. Next, in 2-3 days, you'll receive your daily all-in-one liquid supplement tailored to your DNA and lifestyle goals. Shot, dilute with water or add Joy to your favourite smoothie.
What does the Joy DNA Test include?
We believe every personalised nutrition journey should start with a DNA test. We are all unique and have different genetic requirements for vitamins, micronutrients and antioxidants. Whether you purchase only a DNA Test Kit or one of our DNA Test + Vitamin bundles, you'll receive a comphrensive Vitamin Report and receive future updates based on the latest scientific research.
The DNA Test includes your personal requirements for:
Your Vitamin Report will reveal how your unique genetic makeup influences your requirement for vitamins and micronutrients, giving you the tools you need to tailor your nutrient intake to your own specific needs.
Within your report, you'll learn about the role each nutrient plays in the body, how your DNA modifies what you need, and what steps you can take to optimise your intake.
Joy's Vitamin Report includes:
Are Joy's vitamins actually customised?
Yes, your vitamin solution is tailored to your individual DNA and your personal nutrition goals. From 6,000 genetic locations available for analysis in our in-house lab, we focus on over 100 genetic variables specifically associated to nutrition. This is backed up by 100+ peer reviewed genomics and nutrition studies built up over 10 years of research. With Joy's owned & operated lab, we guarantee.
What's included in Joy's precision vitamins?
Joy's daily all-in-one vitamin solutions include a minimum of 12 essential micronutrients, are formulated with up to 26 precision ingredients and are made in the UK with all-natural flavourings and sugar-free, vegan ingredients.
We take personalised nutrition one step further towards precision nutrition. With Joy, you'll receive the exact about of nutrients you need - no more, no less. Other ""personalised vitamin"" providers often include up to 1,200% excess of recommended daily amount. Excessive nutrient doses can be wasteful because the body ejects what isn't needed. In some cases, high doses of nutrients can cause discomfort or illness.
Why is Joy a daily all-in-one liquid vitamin dose?
Traditional pills aren’t the best way to take nutrient supplements - most only deliver up to 20% absorption - and can contain unnecessary or excess ingredients. For example, you'll find excess sugar in gummies and caking agents in tablets.
Our all-in-one daily liquid supplement uses liposomes to ensure nutrients are protected from stomach acid, resulting in up to 98% absorption via our trademarked nutrient-delivery technology.
Shot, dilute in water or add to your favourite smoothie - anytime, anywhere. Joy is designed to fit into your daily routine, not the other way around.
What are the benefits of taking Joy?
Joy's DNA-driven precision vitamins remove the guesswork from your health and wellness efforts. Whether you're looking to support your immune system, optimise recovery and stress-resilience, boost energy and brain function, sooth bloating and inflammation, achieve glowing skin and more. Whatever your goal, we all need some Joy in our lives.