Something joyful is coming

Joy is an innovative nutrigenetics brand developed by scientists, offering the first truly DNA-driven vitamins. With Joy's in-house, UK-based lab, you can expect fast DNA test results, accurate and trustworthy personalised vitamin and micronutrient insights, and affordable customised vitamin solutions - made in the UK from high-quality, all-natural flavourings and sugar-free, vegan ingredients. From start to finish, you'll receive your DNA-driven vitamins in around two weeks.

A simple swab is all it takes to start your precision nutrition journey with Joy. First, order and receive your complete DNA Test Kit within 1-2 days. Then, conduct your quick and easy DNA swab following our instructions, and return your sample to our UK-based laboratory for free, where Joy's in-house team of scientists will analyse it. During activation, you'll answer some lifestyle and health goal questions. In less than ten days, you'll receive your Vitamin Report, which includes your genetic requirement for each micronutrient, the evidence behind the data, actionable lifestyle tips and more. Next, in 2-3 days, you'll receive your daily all-in-one liquid supplement tailored to your DNA and lifestyle goals. Shot, dilute with water or add Joy to your favourite smoothie.

We believe every personalised nutrition journey should start with a DNA test. We are all unique and have different genetic requirements for vitamins, micronutrients and antioxidants. Whether you purchase only a DNA Test Kit or one of our DNA Test + Vitamin bundles, you'll receive a comphrensive Vitamin Report and receive future updates based on the latest scientific research.

The DNA Test includes your personal requirements for:

• Vitamins A, C, D, E
• Vitamins B2, B6, B9, B12
• Antioxidants
• Omega-3

Your Vitamin Report will reveal how your unique genetic makeup influences your requirement for vitamins and micronutrients, giving you the tools you need to tailor your nutrient intake to your own specific needs.

Within your report, you'll learn about the role each nutrient plays in the body, how your DNA modifies what you need, and what steps you can take to optimise your intake.

Joy's Vitamin Report includes:

• Your genetic result
• Your requirement for each nutrient
• The genetic evidence
• Nutrient function
• Risks of deficiency
• How to improve
• Actionable lifestyle tips

Yes, your vitamin solution is tailored to your individual DNA and your personal nutrition goals. From 6,000 genetic locations available for analysis in our in-house lab, we focus on over 100 genetic variables specifically associated to nutrition. This is backed up by 100+ peer reviewed genomics and nutrition studies built up over 10 years of research. With Joy's owned & operated lab, we guarantee.

Joy's daily all-in-one vitamin solutions include a minimum of 12 essential micronutrients, are formulated with up to 26 precision ingredients and are made in the UK with all-natural flavourings and sugar-free, vegan ingredients.

We take personalised nutrition one step further towards precision nutrition. With Joy, you'll receive the exact about of nutrients you need - no more, no less. Other ""personalised vitamin"" providers often include up to 1,200% excess of recommended daily amount. Excessive nutrient doses can be wasteful because the body ejects what isn't needed. In some cases, high doses of nutrients can cause discomfort or illness.

Traditional pills aren’t the best way to take nutrient supplements - most only deliver up to 20% absorption - and can contain unnecessary or excess ingredients. For example, you'll find excess sugar in gummies and caking agents in tablets.

Our all-in-one daily liquid supplement uses liposomes to ensure nutrients are protected from stomach acid, resulting in up to 98% absorption via our trademarked nutrient-delivery technology.

Shot, dilute in water or add to your favourite smoothie - anytime, anywhere. Joy is designed to fit into your daily routine, not the other way around.

Joy's DNA-driven precision vitamins remove the guesswork from your health and wellness efforts. Whether you're looking to support your immune system, optimise recovery and stress-resilience, boost energy and brain function, sooth bloating and inflammation, achieve glowing skin and more. Whatever your goal, we all need some Joy in our lives.